Pros and Cons of LeadSquared: Analysis of a Top Healthcare CRM Software

Healthcare practices deal with a variety of patient management tasks. From new patient acquisition to onboarding and record management, managing patient needs and business marketing can take its toll on even the most seasoned marketers and healthcare staff. Using CRM software with marketing automation helps, but it becomes frustrating when you get a one-size-fits-all solution.

LeadSquared addresses this problem with its no-code, easy-to-build workflows that help healthcare practices customize the platform to their specific requirements. A mental healthcare clinic, for instance, can implement LeadSquared to tailor communication based on patients’ ailments, automate consultation scheduling, and provide post-diagnosis notes.

In this LeadSquared pros and cons guide, we’ll cover the features that demonstrate the advantages of using LeadSquared in your healthcare marketing and lead generation efforts. We’ll also provide caveats about using the platform so you can make an informed decision on what steps to take next.

Technology has made communication easier but it has also made it fragmented. In 2022, United States households, for instance, had 22 connected devices on average. Since consumers use multiple devices and each has his or her own preference, it’s harder for marketers to meet prospects where they are and personalize customer experiences.

To address the problem, the use of technology is recommended. Technology used in marketing (Martech) has become a $344.8 billion global industry. In the healthcare sector, marketers are relying on customer relationship management or CRM software to connect with leads and better understand patients. An important feature of a healthcare CRM is its capability to capture leads from multiple channels. This means both online and offline. When leads are captured in one system, marketers can gain insights into prospects, create more targeted and personalized marketing campaigns and recommendations, and effectively guide leads through the sales funnel until they become paying clients.

Additionally, a CRM can help healthcare practices streamline and automate many of the processes involved in healthcare marketing, such as appointment scheduling and follow-up communications. This can save time and resources, while also enabling businesses to provide better care to their patients. With these benefits, lead generation trends are strongly indicating that more businesses will adopt CRM and marketing automation as part of their marketing technology. Currently, 52% of companies surveyed already have full CRM and marketing software integration.

What is LeadSquared?

LeadSquared is a healthcare CRM and marketing automation software that offers a range of features, from lead capture forms to appointment scheduling, and self-serve patient portals. LeadSquared automates patient management processes and can be easily integrated into an EMR or EHR system. Healthcare practices can centralize patient care in one place and transition from error-prone spreadsheets to an intelligent and agile system.

Using LeadSquared, marketers for healthcare practices can personalize communication for prospects and existing patients. With segmentation tools, they can further categorize each lead based on demographics, past interactions, products interested in, and any other important variable. Moreover, businesses can also hyper-personalize based on the patient’s ailments. As a result, marketers can send highly targeted content and information to clients that can increase patient engagement.

As one of the leading healthcare CRM tools today, the software has an intuitive dashboard, detailed reporting and analytics, and the ability to integrate with other popular business software, such as Salesforce, Magento, and Google Products. It also offers mobile apps for both iOS and Android, making it easy to manage leads on the go. Salespeople or healthcare staff working in the field can manage tasks from any location. They can upload documents, transfer leads to the right agent, and live-track task progress right on their mobile devices.

Aside from healthcare practices, businesses across industries—from healthcare to banking, insurance, and higher education—can also increase their efficiency and productivity using LeadSquared. The platform is highly customizable, so users can create workflows according to the requirements of their business. Users can customize forms, dashboards, and other customer communication in one platform.

LeadSquared Pros and Cons

HIPAA-Compliant CRM

Healthcare practices know the importance of using HIPAA-compliant software in their business. LeadSquared is a HIPAA-compliant CRM, so it meets the strict security and privacy standards set by the law to protect personal health information (PHI) in the United States.

By using LeadSquared, businesses that handle PHI can have peace of mind and earn the trust and confidence of their patients.  Furthermore, with the world becoming more digital, it’s important to have a CRM system that can protect sensitive data and keep it confidential, especially when cybersecurity statistics show that the healthcare industry is among the most targeted by cybercriminals.

Zero Lead Leakage

Using LeadSquared helps businesses reduce lead leakage to zero since the platform captures leads from all channels. When a lead enters the system, LeadSquare automatically populates a lead’s profile with publicly available information. Marketers can create automated triggers that send prospects to the right team member depending on the actions they perform. This ensures that each lead is carefully guided to marketing funnels and tracked properly. The visibility that LeadSquared provides decreases missed opportunities since there is no chance for potential customers to slip through the cracks and not be properly added to the company’s sales pipeline.

For example, if a potential customer fills out an online contact form for a weight loss clinic or contacts via a chat widget or landing page, LeadSquared adds their information into the system. From there, the assigned fitness coach or clinic staff follows up with the lead and provides further guidance with the aim of nurturing that prospect until he or she is ready to schedule a doctor’s appointment or enroll in a weight loss program.

The goal of zero lead leakage is to make sure that every lead is given the attention and follow-up that it needs so that no potential customer is lost or overlooked. LeadSquared does this by having an excellent lead-tracking system and process in place. Features that help marketers manage leads effectively include lead scoring, lead routing, and analytics and reporting.

There can be limitations though with the channels and apps that users can integrate for lead capture. LeadSquared offers numerous integrations with enterprise apps but if certain apps are not shown on their website, users can contact the vendor for confirmation.

Capture leads from all channels for zero lead leakage.

Increased Patient Engagement

Capturing leads is just one part of the equation. Marketers still need to nurture leads through personalized and targeted communication to increase the chance of a conversion.

LeadSquared helps healthcare practices in their lead nurturing efforts through its AI-enabled personalization capabilities. The platform provides data on user behavior so marketers can get a better understanding of a customer’s needs. Through behavior analytics, marketers can predict a lead’s next actions and mold their offerings accordingly. Behavior data and past interactions can also be used to find cross-sell opportunities.

Moreover, this data can then be used to segment leads and create targeted marketing campaigns, such as email and social media marketing. LeadSquared also has a variety of analytics tools that allow businesses to track the performance of their campaigns and make data-driven decisions to optimize their engagement strategies. By understanding patients’ level of engagement, healthcare practices can send them helpful information at every single interaction. For example, no-show clients can be retargeted, while those who completed treatment can receive post-diagnosis notes and suggestions. Paying attention to lead nurturing through personalized communication can delight patients, increase engagement, and reduce churn.

Eliminate Manual Tasks

LeadSquared automaton features allow healthcare staff and marketers to work smarter, not harder. Using the platform’s no-code process builder, users can create the best possible funnels or customer journeys for prospects depending on their interactions with the company. Patient appointment bookings and cancellations, for instance, can be automated so staff can save valuable time and avoid errors in patient scheduling.

Another way LeadSquared helps eliminate manual tasks is by allowing marketers to set up automated email and SMS campaigns. They can create custom email templates and set them to automatically send to leads based on certain triggers, like when they fill out a form on the company’s website or when they meet certain criteria set in the CRM.

LeadSquared also has a feature called “webhooks” that allows users to automatically push lead information to their other marketing or sales tools like some of the top cheap email marketing software. Since prompt action is crucial for converting leads, using LeadSquared’s no-code webhooks automation is one of the easiest ways to send prospects to other business-critical apps.

One thing to keep in mind though is that building automated workflows can still be a tricky process, even with LeadSquared no-code features. LeadSquared does provide online documentation and tutorials for creating webhooks on their Developer Center.

Customer journey builder allows users to create automated workflows even without a coding background.

Self-Serve Portal

The latest customer support statistics indicate that 69% of customers want to resolve as many issues as possible on their own. That’s why self-serve portals are a must for prospects, customers, and partners.

Healthcare practices can integrate LeadSquared with their patient portal using APIs or build one with LeadSquared. The self-serve portal can be used for a wide range of services. For clients, self-serve portals can be a way to access and update account information. It’s a more convenient way of interacting with the business without needing to contact customer support.

Meanwhile, businesses can provide access to resources such as product documentation and FAQs via self-serve portals. This can help users quickly find answers to their questions and reduce the number of customer support requests. It also lets healthcare practices go paperless and track patient activities, appointments, and interactions from one single location.

Reporting and Analytics

Gathering data in a CRM will not be helpful unless businesses have a way of organizing them and making sense of their data. Marketers using LeadSquared will have no trouble getting actionable insights since the platform includes reporting and analytics tools. These tools help businesses track and understand their lead-generation efforts.

For example, marketers can analyze how their email campaigns are performing. They’ll be able to see which sources are driving the most leads, and which lead generation tactics are most effective. By understanding this information, marketers for healthcare practices can make data-driven decisions on how to improve their lead generation activities—whether by increasing their budget for a particular campaign or adjusting their messaging for a specific lead source.

Additionally, LeadSquared’s analytics tools also allow businesses to track the progress of leads throughout the sales process. Using the reporting and analytics tools, they can identify where potential roadblocks may be and can take action to move leads forward.

There might be instances though when users have a hard time navigating the tools and menus of LeadSquared when making custom reports. But the vendor provides a dedicated account manager to every client, so there is support available if users get stuck.

LeadSquared provides analytics data so marketers can measure the effectiveness of campaigns.

A Complete View of Healthcare Lead Generation Efforts

The pros and cons of LeadSquared we highlighted can still vary depending on the nature of the business and the people using the software. But with all the features and flexibility of the platform, LeadSquared would be able to provide a complete view of your lead generation efforts.

With LeadSquared’s robust reporting and analytics tools, you can see exactly which campaigns are working, which sources are driving the most leads, and which tactics are most effective. This information allows you to make data-driven decisions on how to improve your lead generation efforts and personalize customer communication, which can result in more leads and increased revenue. Here’s more on how analytics and AI are driving digital marketing trends, especially in strategic marketing planning.

Another great thing about LeadSquared is how it automates and streamlines the lead generation and patient management process. From lead capture to lead nurturing, LeadSquared automates many of the tedious and time-consuming tasks associated with marketing and customer engagement, freeing up your team to focus on more important tasks.

Moreover, LeadSquared allows you to track the progress of leads throughout the sales process, so you can identify roadblocks and take action to move them forward. With LeadSquared, you can be confident that your lead generation efforts are on track and working as efficiently as possible.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.