As digital marketing becomes more sophisticated and customer preferences evolve, businesses must rely on marketing tools to remain competitive. These software solutions streamline marketing campaigns through automation and technology such as artificial intelligence and machine learning. These platforms also provide marketing professionals with the features they need to perfect their marketing strategies.
These days, marketing tools tend to be as diverse as marketing campaigns used by businesses. As a result, many of these tools are designed as all-in-one solutions, while others specialize in email marketing, SMS marketing, or search engine marketing. To give you an idea of the software available, this article lists 20 of the best marketing tools today.
20 Best Marketing Tools in 2022 Table of Contents
Digital marketing has grown in leaps and bounds in the last decade, and, for the most part, businesses have embraced marketing technology. To illustrate, for instance, one study found that the market size for digital marketing software is expected to expand by 19% over the next decade, forecast to reach $264 billion by 2030. This growth is also likely to be driven by the continued advancement and adoption of marketing systems and technology.
The benefits brought by marketing automation platforms and similar tools make them an attractive investment for many businesses. Specifically, increased conversion rates and revenue are some of the advantages many organizations have enjoyed from marketing tools.
Source: Marketing Automation Platform Insights
According to The 2021 CMO Survey, executives expect to increase their marketing spending by 13.2% over a 12-month period. To help businesses make the right investment, this article lists 20 industry-leading marketing tools today. Each of these software products also has various features to help marketers automate their campaigns, boost conversion rates, and hone their organizations’ omnichannel strategies.
Top Marketing Tools in 2022
1. HubSpot Marketing
HubSpot Marketing is a comprehensive, all-in-one marketing tool designed for businesses of all sizes. The software collects vital marketing functions, such as email marketing, social media management, and lead tracking, in one platform. By doing so, HubSpot Marketing ensures that all marketing data is located in one place. Additionally, the platform also allows users to score and nurture leads and segment contacts.
An important feature of HubSpot Marketing is that it helps marketers create optimized, personalized content for their target audience. Users can achieve this by creating blogs, landing pages, and videos that provide content that helps turn prospects into leads. The platform also helps marketers create professional-looking email campaigns optimized for mobile viewing and improved click-through rates.
HubSpot Marketing
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In addition to content marketing and email marketing, the platform also includes features to help streamline marketers’ efforts in account-based marketing, search engine optimization, and ad tracking and management. By using just one platform for all these workflows, businesses can also establish a single source of truth of marketing data and ensure that all customer data is updated.
Considered one of the best marketing tools today, HubSpot Marketing also provides insights into the marketing data you collect. The platform allows users to track a wide variety of metrics, and users can also slice custom object data into reports. Furthermore, users get access to attribution reporting to get insights into their most successful marketing campaigns.
Detailed HubSpot Marketing Review
2. monday.com
monday.com comes with various features to help marketing teams monitor ongoing campaigns and plan future strategies. For instance, the platform provides high-level overviews of current campaigns to help management make the right decisions. Moreover, the platform comes with automation capabilities to ensure that marketing workflows go smoothly. You can also set up the system to send notifications about top-performing keywords and campaign deadlines.
Aside from marketing campaigns, monday.com also helps users manage workflows for creative approvals. You can create a custom request form that marketing teams can use to ensure that creatives have all the information they need to create the right content. You can also set due dates and dependencies and view upcoming assets in a content calendar.
monday.com
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The platform also makes it easier for users to organize files and content associated with marketing campaigns. Using the system, users can organize various file versions in an easy-to-understand timeline. In this way, you can add file versions as you work and also avoid using outdated file naming conventions.
To help users save time, the system seamlessly integrates with various plugins and tools. These include survey software, email platforms, and other marketing systems.
Detailed monday.com Review
3. Semrush
Semrush aims to make online marketing as easy as possible. The platform comes with over 50 tools for managing a brand’s online visibility. Through this platform, users can plan and manage SEO strategies, create content marketing campaigns, and monitor social media performance as well.
For instance, Semrush provides capabilities for keyword research, rank tracking, and link-building. The platform also comes with tools for on-page SEO and local SEO, so you can improve your website’s performance and optimize the site for local searches and improved local sales. Moreover, you can use the platform to perform market research and discover keywords and content used by competitors.
Semrush
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The platform also provides tools for content marketing, so marketers can easily develop an effective content strategy. These tools help users discover content ideas and provide SEO content templates so users can generate custom briefs with a few clicks. Likewise, you can use the built-in SEO writing assistant and content audit features to make sure your content is readable and engaging.
In addition to SEO and content marketing, Semrush also offers features for advertising and social media management. In this way, marketers can use the platform to manage PPC campaigns, do keyword research, and monetize websites.
Detailed Semrush Review
4. Maropost Marketing Cloud
Maropost Marketing Cloud is a full-featured platform that unifies businesses’ multi-channel digital marketing efforts. The software automates a wide variety of marketing processes and provides tools such as a journey builder to help marketers improve their strategies and boost conversion rates.
One of the core functions of Maropost Marketing Cloud is that it supports data-driven email marketing. Through the platform, users get a complete view of all customers in their database, including previous interactions. As a result of this data, marketers can create highly personalized, dynamic content. Aside from these features, Maropost Marketing Cloud also enables send time optimization, which lets users display different images or CTAs depending on the time and date the recipient views the email.
Maropost Marketing Cloud
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Maropost Marketing Cloud also comes with features for mobile marketing, which comes in handy for businesses looking to make the most of the best mobile marketing practices for 2022. Using this platform, marketers get the ability to segment contacts based on mobile engagement and reach their target audience wherever they are. Users can also set in-app events to trigger push notifications that deliver personalized messages.
Moreover, the platform comes with features to improve engagement across social media channels. The software directly integrates with Facebook Lead Ads and Twitter Lead Generation Cards so you can capture leads more effectively. Marketers can also automate social posts and rotate evergreen marketing content to save time and effort.
Detailed Maropost Marketing Cloud Review
5. MailerLite
MailerLite is a marketing tool that helps marketers streamline email marketing campaigns and grow their subscriber lists. The software comes with a variety of features for creating personalized emails, optimizing deliverability, and tracking email results. The platform also helps users collect leads through landing pages and signup forms.
The software has various built-in editors for creating responsive campaigns more quickly. You can choose from a drag-and-drop editor, a rich-text editor, and a custom HTML editor for creating emails. You also get access to various templates for building landing pages and newsletters, and pop-ups. No matter what you want to design, you can use the software’s built-in image library and image-editing features to create branded, engaging assets.
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Aside from helping businesses enjoy the benefits of email marketing, MailerLite brings automation to marketers’ workflows. The platform allows marketers to automate email delivery through triggers, such as when a subscriber joins a group, completes a form, or clicks a link. Users can also set up up to three triggers for each automation, so marketers can use next-level targeting for their campaigns.
For added convenience, MailerLite also comes with an email verifier. This feature helps marketers clean up their email lists and verify the quality of each email address. In this way, email campaigns reach customers’ inbox every time.
Detailed MailerLite Review
6. Mayple
Unlike other digital marketing platforms on this list, Mayple offers businesses the services of marketing professionals. These marketing professionals are experts in a wide variety of fields, including paid advertising, conversion rate optimization, SEO, SMM, and influencer marketing. This available pool of professionals also makes it easier for businesses to find the marketing experts they need for launching effective campaigns.
With Mayple, it all starts with answering a questionnaire during the registration process. The service uses your answers to build an expert profile and a marketing strategy that best meets your business’ needs. The process also ensures that you’re matched with the right digital marketing expert.
Mayple
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Mayple follows a signature vetting process and AI-powered algorithm that ensures businesses always get the marketing experts they need. This vetting process also takes into consideration various factors, including the marketing professional’s track record of results and best practices. As a result of this vetting process, only marketers who have achieved results that go beyond benchmarks become official Mayple experts.
Furthermore, once you hire marketing experts, Mayple continuously monitors your marketing campaigns to ensure success. The parameters checked by the monitoring system also include account structure, targeting approach, attribution models, and funnel conversion rates.
Detailed Mayple Review
7. Ortto
Formerly known as Autopilot, Ortto brings automation to a variety of marketing workflows and uses AI to help users predict audience behavior. The platform also centralizes customer data in a single system, helping organizations avoid information siloes and making customer data more accessible to all teams. Moreover, users get access to business intelligence reporting and marketing dashboards that provide insights into relevant metrics.
One of the most important features of Ortto is that it works as a customer data platform. Using the software, you can connect customer data, segment your audience list into different audiences, and track important customer transactions and activities. You’ll also be able to import data from other marketing tools, sales software, and customer support systems through Ortto’s no-code integrations.
Furthermore, through Ortto, marketers can streamline and automate various workflows. The platform comes with a built-in visual builder for customer journeys. Users can also change the journey through conditions and filters based on different types of data, including demographic data and customer transactions. The software’s powerful segmentation capabilities also help marketers create highly personalized messages for different channels.
To help marketers gain insights into campaign performance, the platform also comes with a wide variety of marketing dashboards. Built-in dashboard templates help marketers get started, while advanced attribution reporting provides insights into campaigns that have a significant impact on your business.
Detailed Ortto Review
8. Omnisend
Omnisend is considered one of the best marketing tools for email marketing and SMS marketing. The platform combines these marketing channels and makes it easier for marketers to create integrated campaigns that deliver highly personalized content. The software also comes with advanced segmentation features that help users create customer segments based on factors such as shopping behavior and campaign activity.
The platform helps streamline marketing strategies by automating workflows across multiple channels. It also comes with workflow templates with pre-built messages and subject lines so you can set up workflows in minutes. These templates include workflows for welcoming new subscribers, confirming orders, and recovering abandoned carts. Users can also edit these templates through a drag-and-drop Automation Editor.
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In addition to an Automation Editor, Omnisend also provides features for creating professional-looking branded emails from scratch or through a library of templates. A drag-and-drop content editor and dynamic content blocks also make it easier to add products and discount codes to campaigns if needed. Moreover, a campaign booster and A/B testing features help improve open rates.
For added convenience, the platform also offers native integrations with hundreds of ecommerce software, advertising tools, and other apps for customer support.
Detailed Omnisend Review
9. Unbounce
Unbounce is a marketing platform designed to help marketers build engaging landing pages and create effective copy. The software offers AI technology and smart features so marketers can generate campaigns in minutes. Unbounce also comes with smart traffic capabilities that can automatically connect prospects to relevant landing pages.
Specifically, Unbounce’s Smart Builder offers templates with pre-built modular sections as well as a Design Assistant. These sections can be mixed and match to create the landing page you want, while the Design Assistant recommends the best templates for your industry and audience. In addition to a Smart Builder, the platform also provides Smart Copy features that can help marketers expand and transform pre-written content for different channels.
Unbounce
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Aside from Smart Builder features, Unbounce offers a Classic Builder as well. Through the Classic Builder, you can customize a landing page with just a few clicks. You can also choose from a library of over 100 templates to create a landing page in minutes. Likewise, you can use a drag-and-drop builder to create and schedule targeted popups and sticky bars for these landing pages.
Whether you choose Smart Builder or Classic Builder, Unbounce also supports various integrations, including Zapier and webhooks. You can also use direct lead integrations to send leads to CRM software.
Detailed Unbounce Review
10. SplitMetrics
SplitMetrics offers an ecosystem of mobile marketing products that help mobile-first companies optimize the use of Apple Search Ads, test and launch apps, and drive app growth. These products are SplitMetrics Acquire, SplitMetrics Optimize, and SplitMetrics Agency.
First, SplitMetrics Acquire works by providing businesses with full visibility into their funnels and helping them scale Apple Search Ads. In this way, marketers can take full advantage of Apple Search Ads data, including keywords, impressions, and search terms. Users can also connect all this data to data from their MMP or business intelligence system. Such data points may include app subscriptions, in-app purchases, registrations, and trials.
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Second, SplitMetrics Optimize helps businesses test and launch successful apps. The product lets marketers and app developers perform tests on prelaunch and get feedback from real users. These tests can also be done in an isolated environment to ensure that your current app store rankings aren’t affected. All these features allow businesses to easily launch successful apps without increasing their budgets or growing their teams.
Lastly, SplitMetrics Agency lets users outsource the growth of their apps to SplitMetrics experts. Once their app is launched, businesses can delegate their paid and organic growth to SplitMetric’s team of app store optimization and user acquisition professionals. These professionals support apps throughout their lifecycle, from launch to scaling.
Detailed SplitMetrics Review
11. AddSearch
AddSearch works as a site search solution to help businesses grow their conversions. The software is a fully customizable tool that gives users more control over their site search results. In this way, site visitors always find what they’re looking for. This helps boost conversion rates and improve the overall website experience.
One of the most important features of AddSearch is that it lets users finetune their websites’ search results. Users can configure autocomplete settings and search suggestions, as well as boost the rankings of certain webpages or sections. Users also get the ability to add or exclude content from search. All these features help customers find exactly what they want on websites and ensure that the most important pages get traffic.
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This marketing tool also helps marketers and SEO specialists analyze search intent. You can easily monitor your website’s search performance and improve it by optimizing your site’s search results. Data on popular keyword queries also provide more accurate insights into search intent.
Through the platform, users also get the ability to add search personalization to their websites. In this way, websites can display results that are unique to each site visitor or segment, depending on their behavior and previous site activity. Customers also get smart product recommendations, which helps improve the shopping experience.
Detailed AddSearch Review
12. SE Ranking
As one of the best marketing tools today, SE Ranking focuses on helping businesses improve their SEO strategies. The platform offers a wide variety of tools for SEO analysis and online marketing, including a keyword rank tracker, an on-page SEO checker, and a backlink monitor. These tools also make it easier for businesses to improve the visibility of their websites on SERPs.
The keyword rank tracker is one of the key features of SE Ranking. With this tool, you get insights into your website’s ranking for your target keywords or queries. You can also monitor keyword rankings in any location and search engine and track how competitors rank for your target keywords. The tool also shows the top 100 search results for any keyword to make competitor research easier.
SE Ranking
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Aside from a keyword rank tracker, SE Ranking also provides a Backlink Checker and a Backlink Monitor. The Backlink Checker helps users analyze referring domains and linking pages and measure the value of backlinks. Users can also more easily understand anchor text distribution across backlinks and referring domains. Additionally, users can monitor the status of each backlink and get email notifications if the status of any backlink changes.
Another useful feature of SE Ranking is its On-page SEO Checker. With this tool, users can check if webpages are optimized for the right target keywords. The tool analyzes dozens of factors, including content, key on-page elements, link analysis, and page experience.
Detailed SE Ranking Review
13. EngageBay
EngageBay is an all-in-one suite that combines marketing, sales, and CRM, and support features into one platform. One of the most important features of EngageBay is that it comes with various marketing tools that automate marketing workflows. These tools help marketers create more effective email campaigns, capture more leads, and generate optimized landing pages. The platform’s marketing automation capabilities also automatically nurture leads through email campaigns.
The platform also offers many free CRM features. These features include deal pipelines, appointment scheduling, and contact management. You can save contacts into lists and segments to make it easier to run personalized marketing campaigns. The platform visualizes deals to make them more understandable. You can also move deals from one stage to another using drag-and-drop functions.
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In addition to marketing and CRM capabilities, EngageBay also supports various sales workflows, including sales automation and appointment scheduling. Users can enhance their sales proposals through real-time data on proposal downloads, click-through rates, and visits. You can even make calls and schedules right from the EngageBay platform.
Moreover, EngageBay comes with various service tools. These include ticketing and helpdesk functions, customer feedback forms, and canned responses. With this platform, you can organize all support tickets in one location.
Detailed EngageBay Review
14. Messente
Messente is a marketing tool focused on helping businesses improve their strategies for mobile marketing and SMS marketing. For instance, through the platform, users can send SMS to more than 190 countries. The platform’s partnership with over 800 mobile networks, along with advanced features like adaptive routing, ensures the deliverability of these messages.
The platform also lets marketers send a wide variety of messages to their target audience. For instance, aside from marketing campaigns, you can use SMS to deliver notifications and business-critical information like PIN codes. You can also send transactional messages like purchase receipts and order confirmation messages. Plus, you can send rich content or rich media messages to Viber users.
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Messente also comes with various features to help businesses verify and authenticate users. The platform uses two-factor authentication and its API to carry out user verification. One-time passwords generated by the platform are also backed up with fallback routes to ensure delivery. Furthermore, features like approved IP addresses and secure HTTPS connections ensure that accounts receive sufficient protection.
Considered one of the best mobile marketing automation platforms, Messente also offers complete analytics. The platform’s dashboard displays key metrics about SMS campaigns, including campaign history and delivery reports.
Detailed Messente Review
15. Mobile Text Alerts
Mobile Text Alerts is a full-featured SMS service that lets businesses and organizations improve audience engagement, increase sales, and deliver more efficient customer service. With its features, the service can prove to be useful to online businesses, healthcare organizations, government institutions, churches, and schools.
A core feature of the platform is that it lets users send SMS in bulk. Aside from sending basic SMS, the platform also allows users to send MMS with images and GIFs, schedule messages, and use templates for sending out messages more quickly. Moreover, the platform allows for two-way SMS so customers can chat with customer support teams if needed.
Mobile Text Alerts
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Mobile Text Alerts also offers various automated tools to help marketing teams save time and focus on more important tasks. Through the platform, users can set up recurring messages to be sent out on a regular basis, whether daily, weekly, or monthly. Users can also create drip campaigns and plan out a series of messages ahead of time. Aside from these features, users can set up automated smart replies to incoming texts from recipients.
The platform also makes it easy to add people to SMS lists. Business owners can ask customers to join by texting a keyword to a particular number, filling out a sign-up form, or scanning an SMS QR code with their mobile phones. You can also import spreadsheets to add contact lists to the software.
Detailed Mobile Text Alerts Review
16. Salesforce Marketing Cloud
Salesforce Marketing Cloud is a digital marketing platform that leverages advanced features such as AI to help businesses build better relationships with customers. The platform also offers an ecosystem of products to help humanize every customer interaction, in turn encouraging customer loyalty. These products also serve as specialized solutions for organizing customer data, personalizing journeys, and gaining insights into marketing data.
The customer data platform, for instance, unifies all customer data into a single system and creates a single source of truth. This feature helps marketers reconcile customer identities and create unified profiles for easier targeting. The product’s Customer 360 innovations also build connections among marketing, commerce, and service data, making it easier for marketing teams to create more efficient and more targeted campaigns.
Detailed Salesforce Marketing Cloud Review
Meanwhile, Salesforce Marketing Cloud also helps marketers deliver personalized content that meets each customer’s specific needs. Moreover, you can create and automate customer journeys supported by artificial intelligence. The technology provides customers with highly personalized recommendations, significantly boosting engagement on a one-to-one level. You’ll also be able to engage with customers in whatever channel they use.
Salesforce’s Intelligence product also enables automated reporting. The product also allows users to build their own dashboards and collaborate on reports. By providing insights into marketing and customer data, Intelligence also helps businesses improve their ecommerce sales and analyze spending more accurately.
17. Marketo
Marketo has distinguished itself as a best-in-class marketing automation platform that helps businesses improve customer engagement. With the software, marketers can find prospects and convert them into loyal customers.
Businesses can also improve relationships with customers through automated, omnichannel marketing campaigns personalized for each customer segment. The platform can also be set up to trigger sales calls at the right time, so sales teams can work on the hottest prospects. Moreover, marketing impact analytics help teams accurately measure campaign performance through pre-built dashboards and BI reporting.
Detailed Marketo Review
The platform also helps marketers create unique email campaigns that engage customers. Users get access to responsive templates and a visual editor to create polished, professional-looking emails more quickly. You can also ensure the right amount of personalization through features such as A/B/n testing and predictive content.
Furthermore, Marketo provides data-backed insights into each marketing campaign’s performance. Likewise, the platform comes with touchpoint tracking features that record every account and opportunity as well as every buyer and funnel stage. Advanced features such as attribution reporting also help marketers discover what works and what doesn’t when it comes to marketing campaigns.
18. TUNE
TUNE is a partner marketing platform with flexible technology that helps businesses build their partner networks. This SaaS platform also comes with various tools that support businesses in managing their marketing partnerships. These features include the ability to build white-labeled, personalized dashboards as well as saved reports.
The platform also comes with intelligent tools that help marketers work smarter with their partner networks. For instance, the software’s advanced automation features streamline workflows and minimize risks and errors. TUNE also offers native postback capabilities, which help businesses track data on mobile and web more accurately.
Detailed TUNE Review
Additionally, the platform provides businesses with flexible solutions for partner marketing. It works for any partner, on any digital channel, whether on apps, desktops, or mobile devices. You can also integrate the platform with any mobile network or mobile measurement tool. In this way, you can bring all your marketing partners, channels, and networks in one system.
Plus, TUNE ensures the security of all data on its system. The platform offers various types of certifications, including SOC 2 Type II and SOC 1 Type II certifications. The software is also compliant with GDPR and other data protection standards.
19. Marketing Creatio
Marketing Creatio is a marketing platform that comes with no-code tools for marketing automation and lead management. Core features of the platform include the ability to build a 360-degree view of customers. Furthermore, marketers can build a more holistic view of customers by applying other customer-related data from multiple touchpoints. This also helps businesses send more targeted communications to customers.
Through the platform, marketers also get access to no-code tools for building customer segments based on filters such as behavioral and socio-demographic data. This efficient segmentation helps marketers create highly personalized, targeted content for their customers. The platform also helps businesses manage campaigns across multiple channels.
Detailed Marketing Creatio Review
Moreover, Marketing Creatio offers various features for lead management. The platform helps users manage the entire lead lifecycle, from capturing and scoring to hand-off to the sales team. Users can easily check for duplicate leads, connect leads to relevant accounts, and record customer interaction history before transferring leads into opportunities.
The platform also comes with various productivity features, like the ability to create personal and group tasks. These tasks can be linked to contacts or opportunities and synchronized with Google Calendar and Microsoft Exchange.
20. Moz
Moz is a well-known provider of basic and advanced SEO tools to help businesses refine their SEO strategies. These tools include keyword generators, link analysis tools, and keyword research tools. Through these, businesses can also apply SEO best practices to improve their websites’ SERP rankings and boost site traffic and conversion.
You can also choose from three products in the Moz ecosystem: Moz Local, Moz Pro, and STAT. Moz Local helps you to increase your business’ visibility on search engines by distributing your business information on the web. The platform also keeps listings actively updated across search engines, social media, and data aggregators. Users get access to reputation management features for monitoring online reviews as well.
Detailed Moz Review
Meanwhile, Moz Pro provides insights into search intent through a Keyword Explorer feature. You can also perform competitor research through rank tracking, which lets you know how you rank for your target keywords. Moz Pro also helps you optimize webpages by providing prioritized recommendations and custom suggestions for content.
Lastly, Moz provides another means of rank tracking through STAT. With STAT, you can track thousands to millions of different keywords across any location. You can also monitor local and mobile SERPs to analyze data where customers are doing their searches.
What is the best marketing tool for your business?
Searching for the best marketing tool for your business is often easier said than done. The sheer variety of marketing tools and the wide array of features of each software also make the process even more difficult.
You can make the process easier by understanding your business’ marketing goals and identifying the specific features you need in marketing software. The good news is that you won’t run out of choices whether you want a comprehensive, all-in-one digital marketing platform or a system that also focuses specifically on mobile marketing, SEO, content marketing, or other types of digital marketing.
If you’re looking for a more advanced, full-featured marketing software, you can check out HubSpot Marketing, the top contender for this year’s best marketing tools. Also, if you’re interested in more tools for marketing automation, check out our list of the best marketing automation platforms in 2022.
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